This was a very quick WordPress design and build – the theme was created to showcase my creative writings, called Scaramellow
The entire concept was conceived and completed with in one day, demonstrating how quick it can be get a development site up, and even go live if necessary.
Concept for Scaramellow, a creative writer WordPress theme
The purpose of the theme is to support the genre of writing, which is dark political intrigue and psychological dramas.
The artwork for the banner, which sets the tone of the whole theme, was created from a series of stills taken on a smart phone and then composited in Photoshop. The stills feature the work of the artist Jaume Plensa, inspiring, intriguing and disturbing works – ideally matched to the genre of writing.
Concept for the Scaramellow creative writer WordPress theme
The theme is actually a sub-theme of the main WordPress theme, called “Twenty Ten”. The advantage of the sub-theme is that most of the functionality and layout of the theme is already in place. As a developer, it is relatively quick and easy to adapt the theme to the needs of the job.
A further advantage is future-proofing: if WordPress upgrades the main theme, the sub-theme will not break – your styles and code won’t be overwritten by the update.
