Blog Archives

Case Study: Email Newsletter

Posted on August 8, 2011 by Si Atherley

Training Company Newsletter. The objective was to reach a target audience of around 4000 subscribers, informing them of special, time-limited offers. The newsletter was sent out three times, each time achieving the desired conversion rate. The newsletter was delivered using … Continue reading →

Posted in Projects | Tagged bulk email, email campaign, email newsletter, email tracking | Leave a comment

Simon’s Favourite Guitars

Posted on August 6, 2011 by Si Atherley

Working as a freelance web developer, there are times when you simply want to do your own thing and indulge yourself a little in your own passions. In my case, I have a weakness for superbly-crafted acoustic guitars… With this … Continue reading →

Posted in Projects | Leave a comment

My designer/developer portfolio

Posted on July 15, 2011 by Si Atherley

This is the original concept I used for my portfolio home page. The site was built using WordPress, and features an extended back-end CMS environment to make updates really fast and easy. The custom WordPress theme I developed uses a … Continue reading →